WHY IS NETWORKING ESSENTIAL FOR STARTUPS?
Networking is one of the most important skills that every entrepreneur should possess. Growing your network of communication will strengthen your presence in the world of business, making it easier for you to approach other entrepreneurs from different fields of interests. It is a powerful tool that can boost your business. Through networking, not only will you be able to come across certain opportunities that can keep your business on a stable basis- you will also be able to meet a lot of new investors and partners that can help you out in many ways.
Since you're still in the line of Angel Investor in India there are a lot of things that might not be in your business as of the moment. Once you have mastered the art of networking, getting everything that's missing will surely be trouble-free for you.
There are a lot of ways to enhance your networking skills. Here are some of the tools that you can use to fire up your networking style:
Social Media. A company that does not take risks in social media will not be able to survive the competition. The digital age had made it so much easier for people to do a background check on companies that they want to work with, or get services from. Because of this, LinkedIn, Twitter, and Facebook apart other social networking sites have become the new point of contact between companies and customers. You can also use social media to showcase your products and everything that your company has to offer. Having an online portfolio of your works will make it easier for you to attract potential clients.
Events. Of course, what else would be a better way to reach out to your co-entrepreneurs and investors other than events? You can talk to them about possible partnerships or investments.
On the other hand, hosting public events will definitely be a good way to get a grip of your audience, too. Remember that even if you may not have enough time to answer everyone's queries about your product, your audience will develop opinions to everything that they've learned from your events. This will make them remember you easily, most especially if you've said something that they like.
Co- Working Spaces. Working in different environments can help increase creativity and it breaks the typical mundane work. Not only does it connect the entrepreneur to new clients but also helps to improve business productivity and efficiency.
Attend Networking Events. These organizations provide several benefits like getting an opportunity to interact with investors directly, increase visibility of startups and give them a chance to showcase their offerings and also understand the ongoing market trends.
In order to grow your network, it will never be enough to just be visible. You need to be active. Make your presence known to the world and find ways on how to establish a fun and creative line of communication with your clients.